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Counselling website options compared: what each really costs over three years
WebHealer, Pocket Site, WordPress, Squarespace, Wix and more: honest three-year costs for a counselling website, including portability and who does the updates.
Last updated: July 2026
First, a disclosure. Therapy Support sells websites. We build them for counsellors at £500 one-off, with an optional care plan at £30 a month. That means we have a horse in this race, and you should read everything below knowing it. We’ve kept the comparison to published prices, linked every source, and included two completely free-to-build options that we earn nothing from. If the numbers point you away from us, follow the numbers.
Monthly fees have a way of looking small. £18 here, £30 there. Stretch them over the life of a practice website, though, and the cheapest-looking option is sometimes the dearest. So this article does one job: it totals up what the main UK options actually cost over three years, and what you get, and give up, with each.
How much does a counselling website really cost over three years?
Anywhere from about £330 to over £1,800, depending on the route. Here’s the full picture: setup cost, plus 36 months of fees, plus the two things pricing pages rarely mention: whether you can take the site with you, and who does the updating.
| Option | Upfront | Ongoing | Three-year total | Take it with you? | Who updates it? | Source |
|---|---|---|---|---|---|---|
| WebHealer | £249 setup | £18/mo | £897 | No published route off their platform | WebHealer, free within one working day | webhealer.net |
| Pocket Site (DIY) | £0 | £30/mo or £360/yr | £1,080 | Their platform; no advertised export | You, in their editor | pocketsite.co.uk |
| Pocket Site (built for you) | £750 | £30/mo | £1,830 | As above | You or them | pocketsite.co.uk |
| Your Therapy Website (1 page) | £245 | Wix plan, from ~£9/mo | ~£569 | Wix sites can’t be moved off Wix | You | yourtherapywebsite.co.uk |
| Your Therapy Website (5 pages) | £695 | Wix plan, from ~£9/mo | ~£1,019 | As above | You | yourtherapywebsite.co.uk |
| Therapy Toolbox | £795 | Squarespace, ~£12 to £16/mo | ~£1,227 to £1,371 | Partial content export only | You, after handover | therapy-toolbox.co.uk |
| Therapy Web Designs | From £800 | £100/yr hosting | ~£1,100 | Yes. WordPress, you own it | You, or maintenance from £25/mo | therapywebdesigns.co.uk |
| DIY Squarespace | £0 | £12 to £17/mo (UK) | £432 to £612 | Partial content export only | You | squarespace.com |
| DIY Wix | £0 | From ~£9/mo (annual billing) | £324 to £576 | No, sites stay on Wix | You | wix.com |
| Therapy Support (us) | £500 | Domain only; hosting is free static hosting, care plan optional at £30/mo | £500, or £1,580 with care plan | Yes. Fast static site, handed over with the code, host anywhere | You (with a plain how-to-edit guide), or us on the care plan | our build service |
Prices checked 13 July 2026. Add a domain name (roughly £10 to £15 a year) to every row, and check whether a quote includes VAT, because not all of them do.
What do the headline prices hide?
Two things: portability and labour.
Portability first. WebHealer and Pocket Site run on their own platforms. Both are established, well-liked services in this niche, and neither advertises a way to export your site if you leave. Wix is the same: your account is yours, but the site can’t be moved to another host. Squarespace lets you export some content, though not the design. In practice, leaving any of these means rebuilding and copy-pasting your text across. That’s not a scandal. It’s just a cost that never appears on the pricing page, so it belongs in your sums. WordPress sites, like those from Therapy Web Designs, can be picked up and moved to any host. Our builds are modern static sites handed over with the code itself, so they run on free hosting and move anywhere the same way.
Then labour. WebHealer’s £18 a month buys genuinely hands-off service: they make your changes for free, usually within a working day. For a therapist who never wants to touch a website editor, that’s real value, and it’s why their model has lasted twenty years. A £500 or £800 one-off build is cheaper over three years but assumes you’ll handle small edits yourself or pay as you go.
When is DIY the right answer?
More often than web designers like to admit. Build it yourself on Squarespace or Wix and three years costs £324 to £612, the least of any option here, and you’ll learn to edit your own site in the process.
DIY is right for you if money is tight in your first year of practice, if you quite enjoy fiddling with templates, and if your needs are simple: a home page, an about page, fees, contact. A clean DIY Squarespace site with warm, honest copy will win you more clients than an expensive site with vague copy. The platforms are genuinely easy now. Give it a weekend and a decent template and you’ll have something you’re not embarrassed to put on your Counselling Directory profile.
The honest caveat: it will take longer than the adverts suggest, the first version won’t be great, and you’ll need to resist tinkering forever instead of seeing clients.
When is done-for-you worth the money?
When the website is the thing standing between you and starting, and every week of delay costs you a referral. If the thought of choosing fonts makes your chest tight, paying £500 to £800 once to have it done properly is a fair trade, and paying WebHealer £18 a month to never think about it again is a fair trade too.
Done-for-you also earns its keep when you want it done to a standard: accessibility, page speed, and the basic SEO that helps you appear for ‘counsellor in [your town]’. Those are learnable skills, but they’re nobody’s idea of a good evening after six client sessions.
Match the model to your temperament. Hands-off forever: WebHealer’s subscription. Own it outright and pay almost nothing ongoing: a WordPress build from Therapy Web Designs, or a static-site build from us. Middle ground on a platform you can self-edit: Your Therapy Website or Therapy Toolbox will hand you a finished Wix or Squarespace site for a one-off fee.
How should you decide?
Total the three-year figure for your shortlist, add the domain, then ask two questions of each option: who makes changes, and what happens if I leave? Any provider worth your money will answer both plainly. So will we.
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